Book excerpt: A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis. The COVID-19 pandemic and the hyper competitive market environment have compelled organizations and industries to redraw the limits of their operational and strategic activities. Organizations in emerging markets are facing a great challenge in keeping their businesses afloat in these difficult times. This book offers an insight into how businesses and markets have been affected globally. Focusing especially on emerging countries and markets, it presents an assessment of how they can adapt their strategies to respond to the current trends and crises. Examining effective management techniques and practices, consumer behavior, supply chain and human resources management from an interdisciplinary perspective, the book draws links between businesses, consumers and academic theories on business management, marketing and consumer studies. This book will be an indispensable resource for managers in different sectors. It will also be of interest to researchers and students of business studies, management studies, marketing, strategic management, global business outsourcing, global business environment, besides being of use to government agencies, practicing managers and research agencies.