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Business Drivers in Promoting Digital Detoxification
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Type: BOOK - Published: 2024-01-10 - Publisher: IGI Global

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The rapid progression of the digital age has brought both benefits and drawbacks. While the convenience of constant connectivity and digital devices is undeniab
Contemporary Trends in Innovative Marketing Strategies
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In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive
Smart and Sustainable Interactive Marketing
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Type: BOOK - Published: 2024-01-22 - Publisher: IGI Global

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In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies of
AI Impacts in Digital Consumer Behavior
Language: en
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In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Cons
Effective Technology for Gender Equity in Business and Organizations
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Despite decades of activism and efforts in society and government, women still face significant barriers to gender equality and economic empowerment in the busi
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