Book excerpt: If you're thinking of starting your own business -- or if you have a new idea that you want to convince your company to sell, build, or promote -- this book will provide you with all the information you need. Based on the expert approaches of the MIT Enterprise Forum, a nationwide clinic providing assistance to emerging growth companies, Business Plans That Win $$$ shows you how to write a business plan that sells you and your ideas. Enterprise Forum cofounder Stanley Rich and Inc. magazine editor David Gumpert use examples real business plans to answer the entrepreneur's most pressing questions about how to effectively present any product or service to potential investors to win their attention and financial support.