Campaigning for Hearts and Minds

Download or Read eBook Campaigning for Hearts and Minds PDF written by Ted Brader and published by University of Chicago Press. This book was released on 2006 with total page 302 pages. Available in PDF, EPUB and Kindle.

Author	: Ted Brader
Publisher	: University of Chicago Press
Total Pages	: 302
Release	: 2006
ISBN-10	: 0226069885
ISBN-13	: 9780226069883
Rating	: 4/5 (85 Downloads)

DOWNLOAD EBOOK

Book Synopsis Campaigning for Hearts and Minds by : Ted Brader

Book excerpt: Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.

Campaigning for Hearts and Minds Related Books

Language: en
Pages: 302

Campaigning for Hearts and Minds

Authors: Ted Brader

Categories: Political Science

Type: BOOK - Published: 2006 - Publisher: University of Chicago Press

DOWNLOAD EBOOK

Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in

Language: en
Pages: 294

Partisan Hearts and Minds

Authors: Donald P. Green

Categories: Political Science

Type: BOOK - Published: 2004-01-01 - Publisher: Yale University Press

DOWNLOAD EBOOK

A treatment of party identification, in which three political scientists argue that identification with political parties powerfully determines how citizens loo

Language: en
Pages: 221

In Defense of Negativity

Authors: John G. Geer

Categories: Political Science

Type: BOOK - Published: 2008-07-29 - Publisher: University of Chicago Press

DOWNLOAD EBOOK

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elect

Language: en
Pages: 306

Hearts and Minds

Authors: Hannah Gurman

Categories: History

Type: BOOK - Published: 2013-10-01 - Publisher: New Press, The

DOWNLOAD EBOOK

The first book of its kind, Hearts and Minds is a scathing response to the grand narrative of U.S. counterinsurgency, in which warfare is defined not by militar

Language: en
Pages: 299

Battle For Hearts And Minds: New Media And Elections In Singapore

Authors: Tarn How Tan

Categories: Social Science

Type: BOOK - Published: 2015-08-21 - Publisher: World Scientific

DOWNLOAD EBOOK

The Singapore 2011 General Election was dubbed by some as the first 'Internet' election. How far is this true and to what extent did old and new media influence