Book excerpt: The cannabis industry is seeing an explosion of entrepreneurship and a great amount of capital is flowing into the sector globally. It is essential for cannabis business owners to understand how to be one of the few businesses that secure funding. The answer to bridging this disconnect lies in not only understanding how to build a successful business but, directly listening from investors on what is required when backing a company. And most importantly, why they invest in certain companies, entrepreneurs and not others. Cannabis Capital is the definitive resource outlining the fundamentals for building a company that will attract investment, why investors will invest and how to successfully raise capital. Ross O’Brien brings more than a decade of investing in private companies, managing a $50 million cannabis investment fund, hosting cannabis industry events, as well as investor forums. O'Brien shares the best practices and shares proven frameworks for success.