Cases in Marketing Financial Services

Download or Read eBook Cases in Marketing Financial Services PDF written by Christine Ennew and published by Butterworth-Heinemann. This book was released on 2014-05-15 with total page 297 pages. Available in PDF, EPUB and Kindle.

Author	: Christine Ennew
Publisher	: Butterworth-Heinemann
Total Pages	: 297
Release	: 2014-05-15
ISBN-10	: 9781483105772
ISBN-13	: 1483105776
Rating	: 4/5 (72 Downloads)

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Book Synopsis Cases in Marketing Financial Services by : Christine Ennew

Book excerpt: Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

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