Book excerpt: The Texas Folklore Society is one of the oldest and most prestigious organizations in the state. Its secret for longevity lies in those things that make it unique, such as its annual meeting that seems more like a social event or family reunion than a formal academic gathering. This book examines the Society's members and their substantial contributions to the field of folklore over the last century. Some articles focus on the research that was done in the past, while others offer studies that continue today. This book does more than present a history of the Texas Folklore Society: it explains why the TFS has lasted so long, and why it will continue.