Book excerpt: Mahatma Gandhi, in his famous speech during the Lahore session of the Congress in 1929, said, “India lives in her villages.” It is relevant even today after eight decades progress and an astonishing invasion of technology. Technological progress and the tremendous development of the IT sector often blind many of us to the toils of the rural tiller who brings our daily lunch. No effort for national development can ignore the villages; they determine the destiny of the country. Rural development is no more something that emerges from the common sense of a select few; it is the result of organized work involving the techniques of modern management. This emphasizes the need of a broad-based research in the field of rural management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.