Search Results

Chasing the Monster Idea

Download or Read eBook Chasing the Monster Idea PDF written by Stefan Mumaw and published by John Wiley and Sons. This book was released on 2011-03-31 with total page 226 pages. Available in PDF, EPUB and Kindle.
Chasing the Monster Idea
Author :
Publisher : John Wiley and Sons
Total Pages : 226
Release :
ISBN-10 : 9781118060704
ISBN-13 : 1118060709
Rating : 4/5 (04 Downloads)

Book Synopsis Chasing the Monster Idea by : Stefan Mumaw

Book excerpt: The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by real-world examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and failed miserably. Features warnings and anecdotes from some of the world's most prominent creatives, marketing teams, and business professionals A proven method for determining if an idea will be a "big idea," or else will die a painful death Author is a respected industry expert whose Caffeine for the Creative Mind successfully reached an audience both in the creative community and beyond Want to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!


Chasing the Monster Idea Related Books

Chasing the Monster Idea
Language: en
Pages: 226
Authors: Stefan Mumaw
Categories: Business & Economics
Type: BOOK - Published: 2011-03-31 - Publisher: John Wiley and Sons

DOWNLOAD EBOOK

The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and
Creative Boot Camp
Language: en
Pages: 239
Authors: Stefan Mumaw
Categories: Computers
Type: BOOK - Published: 2012-11-27 - Publisher: New Riders

DOWNLOAD EBOOK

Creative Boot Camp is a 30-day creative training program that will increase the quantity and quality of your ideas. The book begins by exploring what creativity
Idea Chase, The: Seven Principles For Breakthrough Innovation
Language: en
Pages: 285
Authors: Albert H Segars
Categories: Business & Economics
Type: BOOK - Published: 2023-09-13 - Publisher: World Scientific

DOWNLOAD EBOOK

'Breakthrough' innovation is often difficult to achieve. Great ideas hide in places that are not obvious. They often first appear as bits and pieces of fragment
Hey Whipple, Squeeze This
Language: en
Pages: 423
Authors: Luke Sullivan
Categories: Business & Economics
Type: BOOK - Published: 2022-02-17 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving indu
Flair
Language: en
Pages: 250
Authors: Jim Poage
Categories: Business & Economics
Type: BOOK - Published: 2016-03-15 - Publisher: Maven House

DOWNLOAD EBOOK

Learn how to add WOW! to your products, services, and everyday work in order to increase sales as well as advance your career. What makes certain products gain
Scroll to top