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China Turned On

Download or Read eBook China Turned On PDF written by James Lull and published by Routledge. This book was released on 2013-06-19 with total page 251 pages. Available in PDF, EPUB and Kindle.
China Turned On
Author :
Publisher : Routledge
Total Pages : 251
Release :
ISBN-10 : 9781135039226
ISBN-13 : 1135039224
Rating : 4/5 (26 Downloads)

Book Synopsis China Turned On by : James Lull

Book excerpt: The years following the Cultural Revolution saw the arrival of television as part of China’s effort to ‘modernize’ and open up to the West. Endorsed by the Deng Xiaoping regime as a ‘bridge’ between government and the people, television became at once the official mouthpiece of the Communist Party and the most popular form of entertainment for Chinese people living in the cities. But the authorities failed to realize the unmatched cultural power of television to inspire resistance to official ideologies, expectations, and lifestyles. The presence of television in the homes of the urban Chinese strikingly broadened the cultural and political awareness of its audience and provoked the people to imagine better ways of living as individuals, families, and as a nation. Originally published in 1991, set within the framework of China’s political and economic environment in the modernization period, this insightful analysis is based on ethnographic data collected in China before and after the Tiananmen Square disaster. From interviews with leading Chinese television executives and nearly one hundred families in Beijing, Shanghai, Guangzhou, and Xian, the author outlays how Chinese television fosters opposition to the government through the work routines of media professionals, television imagery, and the role of critical, active audience members.


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