Book excerpt: Coaching matters. Furthermore, we know this endeavour depends upon capable leaders. So what? For most people, it ends there. However, for you start it starts here. You read voraciously and jot notes on napkins. You care about kids. You care about your craft. In fact, you are drawn deeply into this role that found you as much as you found it. For every ten moments of frustration you are gifted one of inspiration and that is enough for you. You are an educator. This talent activation handbook is a practical and powerful read for you who lead young people.