Co-op Advertising

Download or Read eBook Co-op Advertising PDF written by Robert F. Houk and published by N T C Business Books. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle.

Author	: Robert F. Houk
Publisher	: N T C Business Books
Total Pages	: 0
Release	: 1995
ISBN-10	: 0844234176
ISBN-13	: 9780844234175
Rating	: 4/5 (76 Downloads)

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Book Synopsis Co-op Advertising by : Robert F. Houk

Book excerpt: Maximize return on your advertising and promotion investments by using co-op. Read how to begin producing win-win relationships between and among manufacturers, distributors, and retailers, and how to work within the complex legal and IRS guidelines that govern co-op's use.

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