Book excerpt: "Too often, disruption is a bad word -- something you don't see coming. It doesn't have to be that way. Collective Disruption is about changing that paradigm and learning to embrace disruption through collaboration. Learn how to leverage the entrepreneurial ecosystem and partner with startups to co-create transformative new businesses and whole new sources of growth. Whether you're an executive trying to drive growth in a change-resistant organization or an entrepreneur with a big idea and looking for corporate partnerships, this book is for you"--Page 4 of cover.