Competitive Identity
Download or Read eBook Competitive Identity PDF written by Simon Anholt and published by Springer. This book was released on 2006-11-13 with total page 146 pages. Available in PDF, EPUB and Kindle.
| Author | : Simon Anholt |
| Publisher | : Springer |
| Total Pages | : 146 |
| Release | : 2006-11-13 |
| ISBN-10 | : 9780230627727 |
| ISBN-13 | : 0230627722 |
| Rating | : 4/5 (27 Downloads) |
Book Synopsis Competitive Identity by : Simon Anholt
Book excerpt: Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
