Book excerpt: This book discusses the fundamentals and practical applications of heritage conservation as an important tool of a city's development. It presents case studies that demonstrate how to achieve a balance between the promotion of tourism industry and the generation of income while also seeking optimum sustainable methods for Conserving the City's Tradition and Identity. The book in hand offers useful insights to a wide array of audience aware of the need to preserve the architectural beauty of cities, such as architects, policymakers, investors and even the wide public who is interested in ways of conserving and protecting cultural sites.