Consumer Behavior and Culture
Download or Read eBook Consumer Behavior and Culture PDF written by Marieke K. de Mooij and published by SAGE. This book was released on 2004 with total page 361 pages. Available in PDF, EPUB and Kindle.
| Author | : Marieke K. de Mooij |
| Publisher | : SAGE |
| Total Pages | : 361 |
| Release | : 2004 |
| ISBN-10 | : 9780761926696 |
| ISBN-13 | : 0761926690 |
| Rating | : 4/5 (96 Downloads) |
Book Synopsis Consumer Behavior and Culture by : Marieke K. de Mooij
Book excerpt: De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
