Book excerpt: This book is devoted to the analysis of cross-media and cross-cultural peculiarities of Russian, British and American media discourse from the intertextual perspective. The study of a complex variety of intertextual links which exist between texts and genres is a contemporary aspect in the theory of intertextuality. There are numerous theoretical approaches in the study of intertextuality, but there is a lack of an empirically profound framework for its analysis across many disciplines. An interdisciplinary approach to the study of intertextuality is a necessary step to investigate this phenomenon comprehensively. This book offers an alternative approach to the study of intertextuality, singling out intra-textual, textual and inter-genre levels on which this phenomenon comes to the fore.