Book excerpt: Counting Matters examines the ways in which the rise of gender equality measurement contributes to, but falls short of, effective gender equality policy implementation. As technocrats adopt often contextless indices, questions of the theoretical and practical limitations of measurement arise, especially as they pertain to social and cultural relations. The indicators being produced influence the allocation of resources as political decisions but are themselves part of a power regime based on the collection and analysis of data, a regime that obfuscates biases and the agendas behind the statistics. The book’s contributors pose critical questions of the ways in which measurement culture manifests within the field of gender equality, asking how it is measured in different policy areas, how we might improve existing practices, and what is revealed through the examination and critique of the “technical turn” in policies that purport to promote gender equality.