Book excerpt: This book discusses the place of creative village policy in the revitalisation of rural Japan, highlighting how rural Japan is moving from a state of regional extinction to regional rejuvenation. Using the case study of Tamba Sasayama in Hyogo Prefecture, where collective initiatives by local government and the role of the local traditional potters are invested in fostering an aura of creativity in the region, the book examines the complex social relations and the intertwining values of different actors to illustrate how a growing outlook on creativity, rurality, and rural creativity requires a renewed perspective on and of rural Japan. Based on extensive field research, this book will be a valuable resource for students and scholars of Japanese studies, rural studies, and anthropology.