Book excerpt: Creating Global Music in Turkey looks at the rise of ”world music” in Turkey by analyzing this country’s various “traditional” or ethnic music forms. The book focuses on the uniquely Turkish musical forms exemplified by Gypsy, Sufi, and Folk music, and explores how these have been incorporated into the global discourses of world music. In doing so, the book also shows how the place-making strategies of globalization are embodied through the construction of an “authentic” Istanbul sound under the label of world music. The reader is invited to consider each musical tradition as being a unique realm in its incorporation into world music. The process of incorporation and appropriation is explained by examination of the specificities of each realm. This book is unique within the relevant literature, focusing on the production of a global cultural form outside of the Western world. It uses the findings of comprehensive ethnographic research to reveal to the reader the strategies of actors, the discursive mechanisms in the field, and how the world music markets operate.