Book excerpt: A "New Woman" was announced in Egypt at the turn of the nineteenth century. With a new genre of prescriptive literature, new products, a new education, and a physically changed home, she increasingly emerged in public life. This book discusses and debates the place of Egyptian women, while focusing on consumerism and education. Russell sheds much-needed light on the struggle for identity in Egypt at a time of considerable flux and tension and provides a powerful angle to explore changing concepts of social dynamics and broader debates of what it meant to be "modern" while retaining local authenticity.