Book excerpt: Learn how you can use creativity, innovation, and entrepreneurship as powerful forces for positive and productive change benefiting staff and users. Given the pressures of automation, budget issues, and staff development concerns, creative thinking in the library profession is a necessity, not a luxury. For the first time in a single volume, librarians share specific, practical ways in which managers can release creativity in themselves and their staffs, in order to find solutions to new problems, as well as new ways to address old challenges. The contributors to Creativity, Innovation, and Entrepreneurship also describe how they used creative thinking to develop a very successful fund raising plan, significantly reduce the risks of developing new services in library networks, take part in effective communication between library educators and practitioners to ensure that library science students are better prepared for the field, and much more.