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Cult of the Luxury Brand

Download or Read eBook Cult of the Luxury Brand PDF written by Radha Chadha and published by Nicholas Brealey International. This book was released on 2010-12-07 with total page 320 pages. Available in PDF, EPUB and Kindle.
Cult of the Luxury Brand
Author :
Publisher : Nicholas Brealey International
Total Pages : 320
Release :
ISBN-10 : 9781904838296
ISBN-13 : 1904838294
Rating : 4/5 (96 Downloads)

Book Synopsis Cult of the Luxury Brand by : Radha Chadha

Book excerpt: The first book to explore how and why an amazing "luxeplosion" is rocking Asia.


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This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth
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