Book excerpt: A rich and playful resource for fostering creativity in the classroom The product of over three decades of teaching design studios and creativity seminars primarily at the University of Washington, Cultivating Creativity offers firsthand, on-the-ground accounts of encouraging creative expression in the classroom. In this lively book, course instructors will find a wealth of creativity-awakening exercises and strategies that can be adapted to suit a variety of disciplines. More than a practical guide, this book uses a combination of playful design, full-color illustrations, participant reflections, and pedagogical reflection to encourage innovation. Readers can turn to the “Who, What, Where, How, and Why” chapters for guidance on developing exercises of their own, or flip to any page for a dose of inspiration before their next creative project. Today’s world is filled with nations, businesses, venture capitalists, and institutions of higher education in hot pursuit of “innovation.” Cultivating Creativity offers up new strategies for finding it and invites each reader to continue their search in a way only they can.