Book excerpt: Case studies of transitional companies, most Danish, examine the cultural factors of international expansion, which are increasingly blamed for a large measure of the roughly 50% failure of transnational offensives. The various perspectives include different approaches to understanding culture, leadership and culture in transnational strategic alliances, and performance implications of acculturation stress. The eight papers were presented at an international workshop in Copenhagen, August 1996. Annotation copyrighted by Book News, Inc., Portland, OR