Book excerpt: Cultural subconscious is the original psychological theory created by the author. This is an area of study where psychology and culturology intersect. Taking Chinese culture as a case, the author puts forward a set of new concepts and theoretical frameworks. The main concept includes: the cultural Archetypes, the core conceptual archetypes, the philosophical archetypes, the personality archetypes, the cultural shadows, and the cultural psychological defense mechanisms, the philosophical archetypes include: the cosmic archetypes, the social archetypes, the individual archetype, the life meaning archetype, and the "Shu-shu" archetype, etc. The personality archetype includes the emperor archetype, the minion Archetype, the "Junzi" (nobleman) archetype, the traitor archetype, the archetype of clean official, the spectator archetype, the archetype of patience, the "Zhuang yuan" archetype, etc. Through the author's extensive research in psychology, philosophy, history, and comparison between Chinese and Western culture, this book emphatically analyzes the cultural subconscious at the bottom of Chinese people's mind, expounded the causes, influences and inheritance, and decipheres the Chinese cultural gene. It is not only a breakthrough in psychology and cultural studies, but also of great significance to the introspection and renewal of national culture. This is a book that presents profound theory in plain language.