Book excerpt: Culture, Communication, and Cooperation treats a broad topic_communication and effectiveness in organizations_in a very concrete way. Patricia Covarrubias presents an engaging and original ethnographic study of approximately 550 workers in a Mexican industrial organization in Veracruz. She studies the complex interpersonal networks formed and destroyed by language subtleties, specifically terms of personal address (to and usted), and draws larger conclusions about language, culture, and social interaction in businesses and organizations_and also about beliefs and values that are central to Mexican culture. While the book specifically targets students and scholars of organizational communication, those with an interest in Mexican language and culture will also want to read Culture, Communication, and Cooperation_now available in paperback.