Book excerpt: Contrary to popular belief, leadership is not the solution to every business problem or sustained business success. The answer lies in the culture of the organization. Strong business leaders follow their organization's culture and guide with a system of beliefs called Cultureship. Business managers who practice Cultureship know that developing and leading high-performing cultures can be learned and taught. Backed with irrefutable evidence, Cultureship introduces this system of beliefs and illustrates how changing culture can quickly lead to better business results; how every employee wants to grow, serve, and perform; how associates ultimately own the culture; and how successful leaders don't tell, they lead. Once you understand each of the ten beliefs and how they fit together as a unified whole, you will be on your way to becoming a great leader. Applying Cultureship to your own business, whether you're a novice or a more experienced manager, will differentiate your organization, increase productivity, lead to higher profits, and elevate you to a more advanced level of personal leadership success.