Book excerpt: A revolutionary approach to bringing data and business together Data is lazy. It sits in files or databases, minding its own business but not accomplishing very much. Data is like someone in their mid-twenties, living with their parents, who won't get off the couch and make something of their life. Data is also the closest thing we have to truth in our organizations—but most business leaders today struggle using data to make an impact on what really matters: the success of their businesses. Data Leadership for Everyone is a game-changing book for anyone who believes in the power of data and is ready to create revolutionary change in their organization. Whether you're a C-suite executive, a manager, or an individual contributor, this book will propel your career by unlocking the mystery of how raw data transforms into real outcomes. In this book, data leadership advocate and transformation coach Anthony J. Algmin reveals his five-step Data Leadership Framework, breaking down the complexity of data systems and empowering you to: Access and prepare data for use Refine data to maximize its potential Use data to find new insights Impact business success with data value Govern and scale data-driven outcomes Data is the key to the future success of all businesses, and anyone not making the most of data will lose, while those who can use data to drive business value will win. It's not enough to learn about data—business success requires a special leadership approach to connect data to the people, processes, and technologies unique to your organization. With over 150 specific takeaways, Data Leadership for Everyone is a must-have business leadership book to help you become a better data leader for the twenty-first century and beyond.