Book excerpt: ​This book provides an interdisciplinary analysis of UK African Diaspora health seekers and their sustained health inequalities in the health market. It translates their often-silenced voices into a decolonial praxis, where their experiences illuminate the hidden factors that have blighted change in health outcomes for these communities. The book excavates and breaks down the nature of these hidden factors, as historical patterns of behaviour that comprise whiteness over the longue durée. Using the lenses of decolonial and critical race studies, the book places whiteness within an ethical and moral framework in order to examine the hidden factors behind health inequalities. The book also looks at intersectionality and discusses whether it is actually fit for purpose as an analytical framework for discussing the health seeking behaviours of both Black men and Black women in relation to their unequal access to the health market.