Book excerpt: Design for Excellence contains papers from a conference organised by Brunel University. This book will be useful for designers, engineers, software developers, and other technologists working in a wide variety of engineering applications. Both those working in industry and in the academic environment will want to have access to this valuble resource. CONTENTS INCLUDE: A strategic overview of UK product development Technology management – a methodology towards achieving design excellence within the pharmaceutical industry Designing safer systems – the application of human factors methods From environmental assessment results to DFE product changes – an evaluation of quantitative and qualitative methods Design determines 70 percent of cost? A review of implications for design evaluation Using correlation chains to link customer requirements and physical laws How to manage ‘3-GEN’ products and services Strain based shallow shell finite element for circular cylindrical shells Validation of manufacturing facilities in the pharmaceuticals industry The use of formal design techniques in the development of a model device Aesthetic intelligence – optimizing user-centred design Tendering for engineering contracts An investigation on specifications – component, source information areas, and contents