Designing Health Messages
Download or Read eBook Designing Health Messages PDF written by Edward W. Maibach and published by SAGE. This book was released on 1995-02-10 with total page 324 pages. Available in PDF, EPUB and Kindle.
Author | : Edward W. Maibach |
Publisher | : SAGE |
Total Pages | : 324 |
Release | : 1995-02-10 |
ISBN-10 | : 0803953984 |
ISBN-13 | : 9780803953987 |
Rating | : 4/5 (84 Downloads) |
Book Synopsis Designing Health Messages by : Edward W. Maibach
Book excerpt: The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design