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Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Auth

The third edition of Developing Successful Sport Sponsorship Plans has evolved through several years of developing, reviewing, and critiquing sport sponsorships

Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high scho

Securing sponsorship deals in sport is more important than ever, but it also presents numerous challenges during difficult financial times. Readers of this revi