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Diffusion of Innovations, 5th Edition

Download or Read eBook Diffusion of Innovations, 5th Edition PDF written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2003-08-16 with total page 577 pages. Available in PDF, EPUB and Kindle.
Diffusion of Innovations, 5th Edition
Author :
Publisher : Simon and Schuster
Total Pages : 577
Release :
ISBN-10 : 9780743258234
ISBN-13 : 0743258231
Rating : 4/5 (34 Downloads)

Book Synopsis Diffusion of Innovations, 5th Edition by : Everett M. Rogers

Book excerpt: Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.


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Diffusion of Innovations, 5th Edition
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Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair o
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Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innov
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This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation -
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