Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
Download or Read eBook Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary PDF written by Matt Hills and published by Springer. This book was released on 2015-07-22 with total page 214 pages. Available in PDF, EPUB and Kindle.
| Author | : Matt Hills |
| Publisher | : Springer |
| Total Pages | : 214 |
| Release | : 2015-07-22 |
| ISBN-10 | : 9781137463326 |
| ISBN-13 | : 1137463325 |
| Rating | : 4/5 (26 Downloads) |
Book Synopsis Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary by : Matt Hills
Book excerpt: The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
