Book excerpt: It makes no difference whether you are a National Health Dental Practice, or a top end Cosmetic Dental Practice, if you have a passion for providing excellent communication to your Patients, then you will love this book. You will discover; • How to turn patient enquires to your practice into an appointment • How to create the perfect consultation and patient journey • How to talk money with confidence and achieve the prices your services deserve • The secrets to becoming a true master of the art of persuasion • How to present solutions to patients, so they want to buy from you • How to work together as a team, so that you never drop the baton again • Help more of your patients say YES more often And more “I have known Ashley for a number of years and have attended many of his courses. I have always been impressed by his unique approach to a skill at which many dentists are poor- Sales & Communication. What makes this book different from the rest, is that it concentrates on the patient journey from initial enquiry to completion. With a mix of anecdotes and skills it highlights ways in which practices can move forward. A must for the whole practice team.” John Lewis Ghyllmount Dental