Book excerpt: This book documents the emergence of doulas as care professionals in Italy, considers their training, practices, and representation, and analyses their role in national and international context. Doulas offer emotional, informational and practical support to women and their families during pregnancy, childbirth and the postpartum period. Pamela Pasian explores the development of this ‘new’ profession and how doulas are defining their space in the Italian maternity care system. Whilst doulas are gaining recognition they are also facing opposition. The book reflects on the conflicts and collaborations between doulas and midwives, as well as relations between different doula associations. Interweaving ethnography and autoethnography, it will be of interest to anthropologists, sociologists and those working in health and maternity care.