Book excerpt: Turning a passion for sports into an exciting career in sports retail has never been easier with this expansive guide. Whether they want to work one-on-one with customers in a sporting goods store or handle ticket sales, every career seeker will find guidance through this volume's real-world advice, firsthand accounts from others in the business, and a roundup of important next steps. This guide gives readers all the tools they need to begin building the career of their dreams in sports retail.