Book excerpt: Various sectors of emerging markets face unique challenges, largely related to the gap between small and medium-sized enterprise (SME) research and practice. The relationship between SMEs and agriculture, tourism, and other key industries requires a close examination to understand the intricacies of their interplay. An emphasis on the need to bridge this gap, and strategies for scaling up and embedding new sustainability and technology trends into SME strategies is necessary for a healthy growth strategy within emerging markets. Drivers of SME Growth and Sustainability in Emerging Markets is a comprehensive book that delves into the intricate dynamics of small and medium-sized enterprises (SMEs) operating in developing economies. With a focus on a keen awareness of the challenges faced by SMEs, this book offers valuable insights for marketers, entrepreneurs, practitioners, and policy makers seeking to unlock the potential of these vital economic contributors. With a focus on entrepreneurship capacity building and government schemes designed to support SMEs, this book equips readers with the knowledge and tools to create an enabling environment for sustainable SME growth. From identifying bottlenecks and challenges to presenting innovative business models and sustainable practices, this book serves as a vital resource for business students, management faculty, and professionals seeking to navigate the complexities of SMEs in emerging markets.