Book excerpt: Dude ranches were the West's first destination vacation. In the early 20th century, they lured East Coast elites and their families out to the unspoiled wilderness and ranching country of the Rocky Mountains. In order to get to the dude ranches, tourists, who were often looking for an escape from their city lives, had to travel long journeys via trains, stages, wagons, and horseback. Wyoming was home to two dude ranch firsts. Howard, Willis, and Alden Eaton were pioneers in the business, and their Eatons' Ranch continues today. Larry Larom, another dude ranch trailblazer, became the first president of the Dude Ranchers' Association. His tireless work, vision, and leadership secured the future of dude ranching in the West. Working successfully with the railroad and the government, Larom set the stage for important cooperation between ranchers and diverse agencies, ensuring the preservation of the natural environment. Echoes of his wisdom are still felt today.