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Dynamics of International Advertising
Language: en
Pages: 382
Authors: Barbara Mueller
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Peter Lang

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"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so
Battle of Symbols
Language: en
Pages: 427
Authors: John Fraim
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Daimon

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With a focus on the three-month period following the terrorist attacks of September 11, 2001, marketing consultant Fraim explains how American symbols are creat
Dynamics of International Business
Language: en
Pages: 223
Authors: Andrea Colli
Categories: Business & Economics
Type: BOOK - Published: 2015-12-22 - Publisher: Routledge

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The Dynamics of International Business offers a comparative, chronological overview of the strategic and structural evolution of international firms. Organized
Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
Language: en
Pages: 429
Authors: Kapoor, Avinash
Categories: Business & Economics
Type: BOOK - Published: 2013-08-31 - Publisher: IGI Global

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"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, givin
Advertising and Societies
Language: en
Pages: 282
Authors: Katherine Toland Frith
Categories: Art
Type: BOOK - Published: 2010 - Publisher: Peter Lang

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Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of
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