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"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so

With a focus on the three-month period following the terrorist attacks of September 11, 2001, marketing consultant Fraim explains how American symbols are creat

The Dynamics of International Business offers a comparative, chronological overview of the strategic and structural evolution of international firms. Organized

"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, givin

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of