Book excerpt: For over 100 years, Paramount Pictures has been captivating movie and television audiences worldwide with its alluring imagery and compelling stories. Arising from the collective genius of Adolph Zukor, Jesse L. Lasky, and Cecil B. DeMille during the 1910s, Paramount Pictures is home to such enduring classics as Wings, Sunset Boulevard, The Ten Commandments, Love Story, The Godfather, the Indiana Jones series, Chinatown, Forrest Gump, Braveheart, Titanic, and Star Trek. Early Paramount Studios chronicles Paramount's origins, culminating in the creation and expansion of the lot at 5555 Melrose Avenue, the last major motion picture studio still in Hollywood.