Book excerpt: We forget more than 85% of what we hear, as soon as we leave that place. However, when something is communicated through a story or an incident, the reader not only remembers more than 85% for a longer duration, but there is also a better chance of influencing the reader, to implement practically what is being communicated. As reflected in the title itself “Echoes of Experience; 30 Insights from Life’s Journey”, the author has given an insight from his experience through the thirty chapters. Each chapter has one or two real-life incidents, and learning from these incidents is correlated with our life’s daily struggles. The book is a must-read for every age group.