Book excerpt: The digital marketplace has changed. 2024 ain’t just about selling. It’s about creating an experience that sticks. One that resonates with your audience. Personalization is becoming more important. Adoption of the newest B2C and B2B ecommerce personalization trends is crucial to survive in 2024. Think about it – you’re more likely to go back to a shop where the seller remembers your name, knows your tastes, and even recommends stuff you might like, right? Well, your online experience shouldn’t be different. Ecommerce personalization is like having a digital buddy who knows just what you want, making not just a sale but a robust connection. This trend report will help founders, CEOs, CMOs and RevOps Leads to drive personalization to a whole new level. Equip your business with these 7 eCommerce Personalization Strategies to win in 2024.