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Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

Download or Read eBook Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love PDF written by Brian D. Till and published by Pearson Education. This book was released on 2009-10-16 with total page 22 pages. Available in PDF, EPUB and Kindle.
Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love
Author :
Publisher : Pearson Education
Total Pages : 22
Release :
ISBN-10 : 9780132143240
ISBN-13 : 0132143240
Rating : 4/5 (40 Downloads)

Book Synopsis Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love by : Brian D. Till

Book excerpt: This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. “Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....


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