Book excerpt: Every company on the planet is trying to squeeze more performance out of fewer resources. But is this really possible without inflicting lasting damage to the workforce? has humanity been squeezed out of the workplace in the mistaken belief that this will increase profit margins? How can companies help themselves and their employees fulfil their potential? The answer is found in Effective Coaching in which Myles Downey presents a comprehensive introduction to coaching in the workplace, and reveals to both managers and professional coaches how to get the best out of their team through the implementation of practices that have made him one of Europe's foremost business coaches. Downey is both passionate and pragmatic in his approach. He believes that people work better, more productively and more effectively when cared for and fulfilled in the workplace. His inspirational and practical approach to coaching shows that when conducted as a regular working practice, it can tap into the resources of the whole individual, for the benefit of the organization and the employee alike.