Book excerpt: Doss (fine arts and American studies, U. of Colorado-Boulder) examines the image of Elvis from a number of perspectives, including as a religious icon honored in household shrines, as a sexual fantasy for women and men, as an inspiration for impersonators, as a not- altogether positive emblem of whiteness for many blacks, and as a commodity to be protected by Elvis Presley Enterprises. Bandw illustrations. Annotation copyrighted by Book News, Inc., Portland, OR