Emotional Appeals in Advertising Banking Services
Download or Read eBook Emotional Appeals in Advertising Banking Services PDF written by Emmanuel Mogaji and published by Emerald Group Publishing. This book was released on 2018-05-01 with total page 121 pages. Available in PDF, EPUB and Kindle.
| Author | : Emmanuel Mogaji |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 121 |
| Release | : 2018-05-01 |
| ISBN-10 | : 9781787563025 |
| ISBN-13 | : 1787563022 |
| Rating | : 4/5 (25 Downloads) |
Book Synopsis Emotional Appeals in Advertising Banking Services by : Emmanuel Mogaji
Book excerpt: Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
