Book excerpt: It has become well recognized that affective dimensions of language constitute an integral part of the linguistic system. Japanese provides a prime example of the significance of emotivity as it has grammaticalized a wide variety of expressions to communicate affective information. The collected articles demonstrate the rich diversity of emotive communication in Japanese and analyze various expressions with theoretical perspectives that are often independent from Western models. This volume reflects the influence of traditional Japanese scholars for whom examining affective-relational aspects of language has long been a central concern. The authors are also influenced by more recent scholars in Japanese pragmatics such as Susumu Kuno, Akio Kamio, and Senko K. Maynard. They also draw on anthropological notions such as the inside vs. outside dichotomy that have been used to describe Japanese society.