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English in Business and Commerce

Download or Read eBook English in Business and Commerce PDF written by Tamah Sherman and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-05-07 with total page 380 pages. Available in PDF, EPUB and Kindle.
English in Business and Commerce
Author :
Publisher : Walter de Gruyter GmbH & Co KG
Total Pages : 380
Release :
ISBN-10 : 9781501506833
ISBN-13 : 1501506838
Rating : 4/5 (33 Downloads)

Book Synopsis English in Business and Commerce by : Tamah Sherman

Book excerpt: This volume fills an important gap in exploring English in the domains of business and commerce through the prism of sociolinguistics and the sociology of language, as opposed to analyzing business genres or taking a linguodidactic approach. It expands the regional coverage of English in Europe, with several studies based in Central Europe, and also considers contexts which interact with Europe even though they are physically outside of it (Asia, Africa). It addresses English as just one of several languages at play in the ecology of the countries. It focuses not only on the position of languages as declared in documents of various organizations, that is, language policy, but also everyday linguistic practices as observed in business contexts, that is, interactions. The studies are divided into three thematic areas: ideologies and discourses on English in the business sphere, the management of English in business and organizational contexts, and English and other languages on local and international labor markets. It will be of interest to readers concerned with multilingualism in the economic sphere and the workplace and the interplay between macro and micro levels during the management of communication in organizations.


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